Petra Foods Limited

At a Glance

Regional Presence

Company History

► Leadership

Awards & Recognition

Company History

Petra Foods has been delighting generations of chocolate lovers in the region for over 50 years. Founded by the Chuang family in the 1950's as a chocolate manufacturer in Indonesia, our Branded Consumer Business has since evolved into a regional consumer powerhouse with a strong presence in our core markets of Indonesia and the Philippines.

With an established portfolio of chocolate confectionery brands, including 10 master brands such as "SilverQueen", "Ceres" and "Delfi" and more than 20 key sub brands, we are the market leader for branded chocolate confectionery products in Indonesia. Our brands are also found throughout the region in Singapore, Malaysia, Thailand and the Philippines.

In the late 1980s, the Group ventured into the Cocoa Ingredients Business with a cocoa processing plant in the Philippines. This was followed by the acquisition of processing plants in Mexico, Brazil and Europe in quick succession. Over the next decade, Petra Foods grew to become the largest bean grinder in Asia and the fourth largest in the world after ADM, Cargill and Barry Callebaut, providing cocoa ingredients to companies in over 60 countries. Our customers included household names such as Nestle, Cadbury and Mars. In 2013, we sold this business at a premium to Barry Callebaut as part of a strategic move to allow the Group to focus on growing our regional Branded Consumer Business.

The group was listed on the Mainboard of the Singapore Stock exchange in 2004.

YEAR	MILESTONES
2013	On the 30th June 2013, the completion of the disposal of its Cocoa Ingredients Division had taken place. As such, Petra Foods Limited ceased to be in the cocoa ingredient processing business it continues to be engaged in and focused on growing its branded consumer business.
2012	On the 12th December 2012, announced that it had entered into a conditional sale and purchase agreement with Barry Callebaut AG and Barry Callebaut for the sale of the Cocoa Ingredients Division. Zurich based Barry Callebaut is the world’s leading manufacturer of high quality cocoa and chocolate products. Barry Callebaut is present in 30 counties, operates around 45 production and employs a workforce of about 6,000 employees.
2011	Entered into a joint venture with Super Group Ltd to market and distribute instant 3-in-1 coffeemix products and other convenience beverages in Indonesia.
2010	Acquired the remaining 32% stake in the Petra-Armajaro Joint Venture, making it a wholly owned subsidiary of Petra Foods.
2009	Completed the upgrading of the Hamburg cocoa ingredients processing facility.
2007	Entered European market for cocoa ingredients through a joint venture with UK-based partner Armajaro Trading Ltd which owns a cocoa ingredient manufacturing facility in Hamburg and a cocoa butter facility in France. Started investment activities in Hamburg facility.
2006	Strengthened regional presence with acquisition of existing confectionery businesses from Nestlé in the Philippines. Acquired the “Hudson’s” trademark for functional throat candies.
2005	Acquired well-established distribution networks - Sime Darby Marketing Sdn Bhd and Petra Sime Marketing - in Malaysia and Singapore respectively.
2004	Listed on the Mainboard of the Singapore Exchange in November.
2003	Acquired two cocoa processing plants in Mexico and Brazil from Nestlé SA and entered into agreements to supply cocoa ingredients to Nestlé in those countries.
2001	Entered into a joint venture with Meiji Seika Kaisha of Japan to manufacture “Meiji” branded confectionery and biscuits in Indonesia.
1989	Started cocoa ingredients operations in Thailand.
1988	Entered into the cocoa ingredients business and built a cocoa processing factory in the Philippines.
1987	Commenced distributing third party brands in Indonesia.
1984	Established and incorporated in Singapore as Petra Foods Pte Ltd.
1950s	Established the “SilverQueen” and “Ceres” brands in Indonesia.